Abhay Mattson

Graphic design · Marketing · Web

Abhay Mattson

I design brands, campaigns and websites that get people through the door.

Logos, event promotions, social content, illustration and fast, mobile-friendly websites for breweries, shops and local businesses in Hampton Roads and beyond. 15+ years in IT means the technical side is handled too.

View work Resume (PDF) Hire me for a project
  • Open to marketing & digital design roles
  • Taking freelance projects
Halloween flyer with a haunted orange sky, Friday October 29th, 4 to 10pm.
Cookbook front cover: 'I Got Reincarnated on Earth as a Computer Nerd, So Naturally, I Wrote a Cookbook' in glossy game-style lettering above a kitchen counter with sushi and an open book.
Vintage-style poster with an ornate border and a pig illustration announcing Pig Pickin' on October 9th at 2pm, presented by Coastal Fermentory and Ironclad Distilling.

Selected work

Projects & clients

Mattsons' Kitchen home page: dark layout with the headline 'No 15-page story about a trip to Mexico. Just the recipe.', blue buttons and the cookbook cover.
Web app · Brand · Content

Mattsons' Kitchen

The companion web app for my published cookbook. The goal was the opposite of most recipe sites: no life story, no pop-ups, just the recipe, fast, on any phone.

  • 66 one-page recipes, each with a vegetarian option, plus search and category filters
  • Installs to a phone's home screen like an app and keeps working offline
  • Step-by-step how-to guides and a vegetarian ingredient converter
  • Dark, food-first visual system with one blue accent, tuned for readability in the kitchen

My role: concept, writing, art direction and launch

mattsonskitchen.com
Coastal Fermentory website hero: the brewery name in green over a dusk photo of the taproom.

Coastal Fermentory

Craft brewery · Newport News & Norfolk, VA

  • Website design
  • Event campaigns: Pig Pickin', foosball and cornhole tournaments
  • Plus an illustrated coloring book for the brewery, with Hampton Roads themes and local landmarks.
coastalfermentory.com See the coloring book
Antique Artisans Market website: the arched logo over line-art antiques on a dark wood background, with a welcome paragraph.

Antique Artisans Market

Antique & vintage market · Newport News, VA

  • Logo and wordmark
  • Website design: a dark-wood look with line-art antiques that matches the shop
antiqueartisansmarket.com
365 Comfort Heating and Cooling website: the logo centered on a close-up of a fan grille.

365 Comfort Heating & Cooling

HVAC contractor · Hampton Roads, VA

  • Website design with appointment-request and financing calls to action
365comfort.net
Redline presents Triumph of Virginia banner on a Union Jack background.

Redline Performance Motorsports

Motorcycle dealership · in-house as Director of IT, 2012–2014

  • Promotions, newsletters and event marketing across multiple channels
  • Brand launches like Triumph of Virginia, plus sales one-sheets and tire-sale flyers
  • Webmaster for redlinemotors.com and rexxer.com; built and ran e-stores on Amazon and eBay
redlinemotors.com
Woodland Assault Studios logo on a dark background.
Product design · UI · Illustration

Woodland Assault Studios

My indie studio for tabletop-gaming software. I designed and built three desktop apps for Dungeons & Dragons 5th Edition in C#/WPF, published on itch.io: the brand and app logos, the character art and every hand-designed interface for Monster Workbench and Player Workbench.

Monster Workbench’s pixel-art intro: hand-drawn sprite by sprite and choreographed in WPF with storyboard timelines and a timed script — circa 2017–2018, long before AI tools.

Monster Workbench 3 cover artMonster Workbench 3Game master toolkit: dice, combat, encounters Player Workbench cover artPlayer WorkbenchCharacter creator with a hand-drawn avatar designer Crafting Workbench cover artCrafting WorkbenchProfessions and crafting system (in development)
woodland-assault-studios.itch.io Watch the reel See the UI

About

Portrait of Abhay Mattson

Designer with a technical edge

I'm Abhay (Abe) Mattson, a designer and marketer in Newport News, Virginia, with a background in marketing management that includes running social media for Verizon, a national brand serving millions of customers. Today I work in IT at Riverside Health System while moving into marketing and digital design full time. Since 2017 I've freelanced as Phat Buddha Digital, making logos, campaigns and websites for local businesses. Much of my work, from pixel art to interface code, was built by hand long before AI tools existed.

Download my resume (PDF)

Phat Buddha Digital mark: a meditating cat in VR goggles

Phat Buddha Digital

Hire me for a project

Small business, brewery, event or side hustle? I take freelance design and marketing work under my studio name, Phat Buddha Digital. You work directly with me from first sketch to final files.

Logos & brand kits

A logo that works on a sign, a shirt and an Instagram avatar, plus colors and fonts to match.

e.g. Ortegas, Antique Artisans Market

Event & social campaigns

Flyers, posters and social graphics that make people show up.

e.g. Pig Pickin', Unicorn Rave

Websites

Fast, mobile-first sites that are easy to find on Google and easy to update.

e.g. Coastal Fermentory, 365 Comfort

Illustration

Custom characters, coloring pages and merch art.

e.g. the Coastal Fermentory coloring book
  1. Tell me about itWhat you need, when and your budget. A short message is fine.
  2. Quote & first conceptsA clear price up front, then first ideas to react to.
  3. Refine & deliverRevisions until it's right, then print- and web-ready files.
Request a quote

Contact

Let's talk

Hiring for a marketing or design role, or have a project in mind? Send a note and I'll get back to you.

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